To me, Skittles pioneered the wacky off-beat advertising that made people go silent after watching and then erupt into laughter. For example see their weird beard commercial they did last year:
Totally random and made zero sense but the way it seemed people loved it. It made me laugh, I didn't feel like it was trying to hard either. I could actually picture some weirdo in the creative deptartment scheming up this idea and going in shock after it was approved to shoot and ran nationally.
Starburst must have seen Skittles success (and perhaps a cult appreciation?) and since they are in the same genre of candy thought why the hell not join in these weirdo games? They created this hilarious commercial for their new Berries and Cream Starburst:
Adding a jingle to the new product with that weirdo little lad was genius. Everytime I even mention the candy or see someone walk by it in the store, someone always replicates the song. They got it in our heads with delight so I think they did a good job of making something work and making it fun. Yeaaah wack-o ads that don't make sense but bring success!!
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