FOXNews.com posted an article today called Kids Eat 100 Percent More After Food Commercials. In the UK at the University of Liverpool they conducted a survey with 60 children ranging in ages 9 to 11. They had them watch food and toy commercials before viewing a cartoon. Food intake increased dramatically when the children watched the food commercial before the cartoon. Obese children had an increase of food take at 134%, overweight at 101% and normals at 84%.
"Our research confirms food TV advertising has a profound effect on all children's eating habits - doubling their consumption rate," said Dr. Jason Halford, director of the university's Kissileff Human Ingestive Behaviour Laboratory, in a press statement released by the University of Liverpool. "The study was also particularly interesting in suggesting a strong connection between weight and susceptibility to over-eating."
Well, duh. I am no child and I can watch a commercial for an Applebee's dish and crave it within minutes and I think Applebee's is gnarly. I don't mean gnarly in the sense a surfer would use it. What I mean is that advertising is brainwashing. Every person seems to know this yet still are persuaded by it. Poor children, they are too innocent to know the ways of the advertising world so when they see that ad for the McDonald's Happy Meal, they want it and they want it now. I wouldn't be quite as sickened by this if say Yoplait yogurt, Subway, Tropicana, veggies and fruit commercials were aimed at kids but of course it's all fatty mcfat and sugary goods. All I have to say is, parents - where the hell are you and why are you letting your kids get so damned fat?
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