Due to an Inconvenient Truths wild success, there has been a surge of Americans "thinking green" (as they drive their Hummers to the grocery store 6 times in one day, but that is besides the point - they buy Free Trade Starbucks coffee so they really do care). So obviously it makes sense that the Washington Post would launch a website called Sprig.com targeted towards environmentally conscious women. To me, Sprig.com is a haven for stereotyped hippies. Click on fashion to see their highly coveted wooden rings. Or maybe click on beauty to check out their toothpaste made from wood. I swear to god I thought they were going to give tips on where to find the coziest cave in the housing section. Not all green people are hippies.
In an article published in the New York Times this morning this morning, they talked about Sprig.com as well as the green fad and the advertising oppurtunties that are there for green goers.
Now, I am all about people being more aware and conserving energy and all that jazz, but it sort of makes me sick what a trend this has become. For instance, WALMART claims to be going green. Meanwhile, they will be exploiting their employees and factory workers to work harder to mass produce green products so that good ol' Americans can feel the satisfaction in their heart that they helped out because they bought environmentally conscious disposable diapers (not possible!). It just makes me nervous that thousands of people will be listening to CORPORATIONS on where to get info on how to be green. They don't really care, they just want money.
This topic is a bit off topic for me, except for the fact that consumers should be very careful when listening to advertisers speil about green products. It's probably best to get your green information from someone wearing a hemp shirt, not a business suit.
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